6 Ways To Optimize Images for the Best UX in Website Design

In a world where visuals play a major role, it's important to use optimized images on your website to create the best user experience. 

Optimized images load quickly, look clear, and enhance website speed, ensuring visitors don’t have to wait.

There are few things one might do to optimize the images for the website designing.

Optimizing website design images ensures they enhance, not hinder, user experience.

The following things will show how to make the site faster and more profitable with simple changes.

Here’s a guide to make website design faster in all aspects.

1. Use content delivery network –

A Content Delivery Network (CDN) is a group of servers located worldwide that helps deliver images and other media based on users' locations. By using a CDN, your site’s images load from the closest server to each user, reducing loading time and improving overall user experience, especially helpful for websites with a global audience.

2 . Benchmark the current website speed –

Before one does all work to optimize the images one might start a speed test on the site.

By the end one will be able to see the impact one has made.

Some popular speed testing tools are –

WP engine Word press Website Tester.

1. Google page speed insights.

2. Pingdom  Tools.

3. GT Matrix.

4. Webpage Test.

These tools analyze your site and show areas for improvement. If you’re using WordPress, WP Engine Website Tester offers specific insights for WordPress performance.

3. Know how to make a decision to choose the best image file –

When selecting image formats, consider the following:

• JPEG: Great for detailed images with many colors. Use “Progressive” JPEGs to load a low-quality version first and then the high-quality one.

• PNG: Ideal for images needing a transparent background. Use PNG format for better quality.

• GIF: Good for simple graphics and animations with limited colors (supports 256 colors).

4. Resize the images –

Large images directly from a camera or high-resolution files can slow down your website. Resize images to the dimensions your website needs before uploading them. For instance, if your blog displays images at 1024x1024 pixels, resize them to that resolution. Tools like Photoshop, Preview, Paint, or Canva make resizing easy.

5. Compress images to reduce file size –

Compression reduces file size without losing quality. 

There are two main types of compression: lossy and lossless.

Lossless compression will maintain the same level of quality before and after compression.

Lossy compression will discard some elements of the photo but it will be in a way the human eye will not notice.

Compression tools like TinyPNG or JPEGmini help minimize file sizes, improving site speed without compromising quality.

6. Add Alt Text to the images –

Alt text plays a crucial role in optimizing the images for better website performance.

One might use  descriptive alt  text for the images not only improves accessibility for visually impaired users  but also helps search engines understand the context of the image and index them correctly.

This inturn  may improve the website search engine and thus increase search results.

Additionally, optimized images with descriptive alt text can enhance user experience by helping users understand image content, with no impact on website design.

For expert training in website design and image optimization, MAAC Kolkata offers industry-leading courses.

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