Posts

How Branding Uses Design Psychology

Image
Branding is not just about logos, fonts, or visuals. It is about how a brand makes people feel and think . This is where design psychology plays an important role. Design psychology focuses on understanding human behavior and using visual elements to influence perception, emotions, and decision-making. In branding , every design choice is made with a purpose. The shape of a logo, the layout of a website, and the style of visuals all affect how people connect with a brand . A clean and balanced design can create a sense of trust, while a bold and creative design can make a brand look modern and energetic. These visual cues help customers form opinions about a brand within seconds. Typography is another key element of design psychology in branding. Simple and readable fonts often communicate clarity and reliability, while expressive fonts can reflect creativity or luxury. The spacing between elements also matters—well-organized designs feel comfortable to the eye and make information...
Post a Comment
Read more

2D And 3D Visualization: Why Traditional Drawing Still Matters in the Digital Design Era

Image
As design, fabrication, and manufacturing continue to evolve, 2D and 3D visualization have become vital tools across industries. In the building and construction sector, there is a rapid shift from traditional drafting methods to advanced 3D modelling workflows. While 3D models offer greater accuracy, efficiency, and realistic visualization—making designs easier to understand and reducing errors—2D drawings still hold strong relevance in the process. Even as the future moves toward a more digital and 3D-driven workflow, 2D drawings , often shared in printed or digital formats, remain an essential part of industry practice. In today’s real-world scenario, both 2D and 3D methods work together, influencing construction and manufacturing by ensuring clear communication, proper documentation, and smooth project execution. Two Widely Used Techniques Are 2D And 3D Visualization . Each has its own strength and weakness but  3d visualization  often stands out for its ability to offer...
Post a Comment
Read more

The Animation Pipeline Explained In 6 Steps

Image
The animation pipeline is the step-by-step process used to create animated films, videos, and content. Understanding this pipeline helps students and beginners see how an idea slowly turns into a finished animation. Here are the 6 main steps explained. 1. Concept & Storyboarding Everything starts with an idea. In this stage, the story , characters, and style are planned. Storyboards are rough drawings that show each scene and camera angle, just like a comic strip. This helps the team visualize the full animation before production begins. 2. Modeling In this step, characters, props, and environments are created in 3D or 2D using animation software. For 3D animation , artists build digital models that look realistic or stylized, depending on the project’s requirement. 3. Texturing Texturing adds color , details, and surface quality to the models. Skin, clothes, wood, metal, and other materials are applied to make characters and objects look natural and visually appealing. 4. R...
Post a Comment
Read more

Career Opportunities As A Motion Graphic Designer

Image
A motion graphic designer works with animation audio and visual effects to create moving content and graphics for various media such as television, internet and film. Motion  graphics designers  work with a creative team to just calculate design elements into projects. According to the  US Bureau of labour statistics  a career in  motion graphics  also called motion design requires a diploma in computer graphics art or related field and a  portfolio  of work. Motion graphic designers often use  Adobe software  programs. What Does A Motion Graphic Designer Do? A  graphic designer  creates useful meaningful and functional visuals using  various means of technology . The work generally depends on client company need but generally designers responsibility may include Developing visual assets to support a marketing campaign. Designing a graphic overlay for  social media  posts . What Is Graphic Design? Graphic design ...
Post a Comment
Read more

Build a Successful Beauty Career with Lakmé Academy Kolkata

Image
The beauty and wellness industry is growing faster than ever. From professional makeup artists to skincare experts and hair stylists, trained beauty professionals are in high demand across salons, fashion shows, films, weddings, and social media platforms. If you dream of turning your passion for beauty into a rewarding career, Lakmé Academy Kolkata is the perfect place to begin. Why Choose Lakmé Academy for Your Beauty Career? Lakmé Academy is one of India’s most trusted beauty training institutes, backed by the legacy of Lakmé , a leading name in the beauty industry. The academy focuses on practical, skill-based training that prepares students for real-world beauty careers. At Lakmé Academy Kolkat a, students learn directly from certified trainers and industry experts who understand the latest beauty trends, techniques, and professional standards. The courses are designed to help students build confidence, creativity, and technical excellence. Professional Beauty Courses at ...
Post a Comment
Read more

MAAC CRU’s Powerful Presence at 24FPS 2025

Image
Students from  MAAC Chowringhee, Rashbehari, and Ultadanga  (MAAC CRU) delivered exceptional performances at the 2025 edition of 24FPS. Their projects stood out for originality, technical finesse, and emotional depth, earning recognition across major categories. The overwhelming response from the audience and jury reflected the dedication, long hours, and creative passion invested by the students.  MAAC CRU Kolkata  once again emerged as one of the strongest contributors at the national level. The  24FPS International Animation Awards by MAAC Kolkata  are designed to prepare students for the realities of the creative industry by placing them in a professional  filmmaking  environment. From developing original concepts to delivering polished projects within strict deadlines, students experience the complete workflow of a real production studio. Awards Achieved by MAAC CRU at 24FPS 2025 The 2025 awards showcased individual excellence as well as team...
Post a Comment
Read more

Mastering The Third Dimension: Essential Training For Aspiring 3D Animators

Image
Over the last few years, 3D animation seems to have conquered the major part of the entertainment industry.   Animated TV shows , feature films and video games, have made their place in the industry and have grown further to an extent ensuring there is no shortfall of demand for skilled 3D animators. Today this article will highlight the essential training required for the aspiring 3D animators. But to understand that, the first thing we need to know is – Who Is A 3D Animator And How Does A 3D Animation Get Created?  3D animators are responsible for designing  3D models  for a varied range of entertainment and other consumer goods. The role of a 3D Animator involves designing creative animated logos for different webpages for elaborating 3D-rendered models, for big  Hollywood movies . They take still pictures and enhance the same, providing an illusion of weight, depth, and motion. It is essential that you first understand and become familiar with the work ...
Post a Comment
Read more