Digital India-Transforming the Multimedia Industry
In recent years, India has embarked on an ambitious journey to digitize its economy and society. The Digital India initiative, launched by the Government of India in 2015, aims to transform the country into a digitally empowered society and knowledge economy. This transformative program has had a profound impact on various sectors, and one of the most significant beneficiaries has been the multimedia industry.
What is multimedia?
The word multimedia has originated from two Latin words ‘multi’ and ‘media’; where the word ‘multi’ means multiple or several, ‘media’ means in the midst. Multimedia is the medium allowing demonstration of images, text, video and audio along with links and mechanisms that would allow the users to create, engage, navigate and communicate while using a computer.
Multimedia revolves around the computer based composition of hand-drawn pictures, still and motion pictures (video-clip) graphics, animation, audio or any other remaining media in which any kind of instruction can be revealed, stored, conveyed and processed by digital means.
Elements of Multimedia:
This definition of multimedia gives us an idea that the materials, available on the web or professional business presentations as required by the company, demands several types of communication to connect between the sender and the receptor. Some of the few elements of multimedia are as follows:
Graphics:
This involves any non-textual information such as image/chart/sketch that is digitally represented. It is observed today that people do not prefer to read through big informational content on computers. As a result of which, info-graphics, images clarifying concepts and offering necessary information in the background, have come into use. Multi-media appears to be at the core of any presentation of multimedia. Graphics are visual elements like charts, diagrams, and icons that help to simplify and illustrate information. Graphics are essential for making data more understandable and visually appealing.
Text:
Animation and GIFs:
Animation is a set of multiple visuals that would give the impression of motion. Animation seems to be fairly popular in multimedia applications. Animations are moving graphics or illustrations that add motion and dynamics to visual content. They can illustrate complex ideas, show changes over time, and make the content more engaging.
GIFs, the abbreviation form of ‘graphic-image-files’. These are small files that would present an individual image or rapidly showcase a sequence of a handful images in order to give the form of motion.
Audio:
Audio refers to sound elements like music, voiceovers, and sound effects. Audio can add emotion, provide information, and create an immersive experience. It is especially useful in storytelling and presentations. These compressed files need less storage space and stream at a faster pace when transmitted to local systems or sent via the internet.
Video:
Video presents motion pictures and it would combine images and sound together in order to receive an effective multimedia experience. Video files seem to be few of the most resource-intensive applications of multimedia, but smart streaming methods in the contemporary world make their use practical in our day-to-day lives.
its paramount revenues ever! Increasing media consumption is observed across audio, text, video and experiences. It is almost every individual segment that seems to have grown across both traditional and new media. However, advertising has grown by 19% and has crossed (INR) 1 trillion, whereas subscriptions have grown by 13%. Let us try and get an insight into digital India and how it has impacted the various multimedia vehicles.
UNDERSTANDING DIGITAL INDIA
Digital India consists of several initiatives that are taken under the single program, each aimed at preparing India for becoming a knowledge-based society and for bringing about good governance towards the public through co-ordinate and synchronizing engagement of the entire administration.
Activities that are under the Digital India initiative are carefully monitored, this is due to the Prime Minister being its Chairman of the Monitoring Committee. The entire existing and current e-Governance initiatives have been refurbished in order to line-up them with the Digital India principles. Talking of the Digital India program, let us throw some lights on the vision of the program.
The vision of Digital India program aims towards:
- Inclusive growth in the areas of manufacturing, electronic services/products and job opportunities, etc.
- Digital Empowerment of Citizens
- Governance & Services on Demand
The Digital India program focus on providing Public Internet Access Program
Universal Access to Mobile Connectivity, Broadband Highways, E-Governance, e-Kranti
improving Government by means of Technology, eKranti – Information for All, Electronic Delivery of Services, Electronics Manufacturing, IT for Job opportunities.
THE MULTIMEDIA INDUSTRY FORECAST FOR FUTURE
It is expected that India would have almost a billion active screen displays by the year 2030. Among all these, around approx. 240 million is expected to be TV, PC, laptop (large screens), whereas, the remaining will be mobile phones, phone-tablets(small screens).
The gaming segment is expected to see a huge growth across all its verticals. This includes fantasy sports, e-sports, casual gaming, and other skill-based games to reach an estimation of around 150 million regular players. Platforms of Short-form video (SFV) in India boast a customer base of 250 million, with two-thirds of which originates from the smaller cities.
TO LEARN MORE ABOUT MULTIMEDIA , CALL THE BEST MAAC CENTER
@9836321595 MAAC CHOWRINGHEE
@9836321789 MAAC RASHBEHARI
@9830390356 MAAC ULTADANGA
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