Mastering Graphic Design for Social Media: Tips For Engaging Visual Content
In today's world of social media, where content is constantly competing for attention, creating posts that stand out is crucial. Graphic design is the secret sauce that can make your content visually appealing and engaging. It's about creating eye-catching images and videos that capture people's attention and convey your message effectively. In this blog, we'll explore why graphic design is essential for social media success and provide you with practical tips to elevate your visual content.
Social media graphics are generally pieces of visual content that are generally shared through social media.
This might include Instagram stories, facebook photos, Tik tok videos, Twitter Gifs , Pinterest Pins , linkedin infographics and more.
Not each and every social media manager is very much proficient in graphic designing.
Visual formats which are included in the social media graphics umbrella include cover art, typographic images, digital posters, screenshots.
But specifically if it is graphics, if it is not on social it is social media graphics.
Many social media were launched with a focus on text post graphics and were taken over as the communication format of choice for every social network.
It is not hard to understand why strong visual content may communicate an idea very much instantly.
Studies reveal that images stick with us much longer than text humans are more likely to remember information if it includes an image.
Before creating any visual content, take the time to understand your target audience's preferences, interests, and demographics. Tailor your graphics to resonate with their tastes and preferences to maximize engagement.
Graphics are a great way to create a visual identity for a brand
Social graphics tend to create a higher engagement rate than a written post.
Facebook posts with photos get more likes and comments and Linkedin posts with images have a whooping 98% higher rate on average.
Meanwhile Tweets that include visual content are three times more likely to get engagement.
If one is not very proficient in artsy type one shouldn’t worry.
Some of the tips for creating simple and effective social media graphics –
1. Use correct dimension
If one uploads an image or video with incorrect aspect ratio, it is definitely going to get stretched, cropped or squished out of proportion.
Avoid the humiliation of an awkward resize auto crop by tailoring one’s content according to platform unique specification.
No matter about the dimension one should always make sure for the highest possible image quality.
Avoid using low-resolution or pixelated images, as they can detract from the overall quality of your content.
This includes pixels and resolution.
Whether the images are just text or photos, one should always be sure that the images are looking flawless on the feed.
While social media accessibility isn’t technically a requirement under Web Content Accessibility guidelines latest compliance standard, it is just good marketing practice to make content that everyone enjoys.
It is very much essential to do.
Inclusive design principles makes the community amore welcoming and inclusive space.
Why generally accessibility matters for social media .
Despite its various benefit social media may be a source of frustration for user with unique need inaccessible social media content may prevent these users from engaging with a world of social media.
At least one billion people 15% of the world population generally goes through some form of disability
That figure increases very much remarkably while considering temporary and situational disability.
According to WHO about 33%of the global population has hearing or sight impairment.
Users primarily consume social content through audio and visuals accessibility .
Often accessibility is required by law. Countries including the United States , Canada and the United Kingdom, have laws such as the Americans with disabilities Act and the Accessibility for Ontarians which requires that websites and digital content be accessible to users with disabilities.
2. Always add alt text
Descriptive captions and alternative text allow people to visualize images when they are not able to behold them.
It is very much important to add alternative text as accessibility tools read them to describe images for users .
Leaving it blank will cause a screen reader to announce it as an image creating a poor experience.
Several social media platforms use object recognition technology to generate automatic alternative text.
3. Use bold and bright color scheme
The trend that one has been taking over social media graphics and graphic design in general are bold and bright color palettes.
As brands and designers go further away from minimalism that prevailed the last decade color might explode across the graphic.
Tech companies and start-ups are usually the first to take on a trend and this one is quite different from others.
Over the past few years ebay has embraced bold and bright colors across all their branding.
4. Use icons to illustrate concepts
Not every single company has the resource to produce designs for their own social media marketing images from scratch.
All the social media graphic designs are simple enough to create a few minutes and share quickly so they don’t require any intensive graphic design resources.
5. Create unique illustration
One of the favourite trends that have taken the social media is illustrated in social media graphics.
These are the biggest design trends this year.
That’s probably because they are very much fun to look at, but they cannot be replicated by your competition the way a graphic using a stock photo can.
Someone is paying attention to the post is not enough, someone should be very much interested in the post we want him or her to click as well as share.
Illustrated social media graphics rise above the rest .
Not only do they look great but they show the reader that one really cares about the content that one is sharing.
6. Visual data with charts and infographics
one of the unique and versatile types of social media graphic one may create is classic graphic or chart.
If one is writing interesting data driven content one has probably already created a graph in the article or blog post.
These are some of the tips for graphic design, to create engaging visual content.
Mastering graphic design for social media is essential for creating engaging visual content that captures the attention of your audience and drives engagement. By understanding the importance of graphic design, incorporating brand elements, and following best practices for visual content creation, you can elevate your social media presence and stand out in the crowded digital landscape. At MAAC Animation Kolkata, we empower aspiring designers with the skills and knowledge to create compelling graphics for social media and unlock new opportunities for success in the digital realm. Join us today and embark on a journey towards mastering graphic design for social media.
TO LEARN OUR GRAPHIC DESIGN COURSES, CALL OUR NEAREST MAAC CENTER
@9836321595 MAAC CHOWRINGHEE
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