OTT PLATFORMS HAVE MADE A CAREER IN VFX AND ANIMATION LUCRATIVE

When the world got shut down in 2020 due to the violent outbreak of corona virus, people got stuck at home  and thus began consuming more video content on various Ott platform which gave boost in career in VFX and animation. Film-makers and video creators couldn’t just step out of there house  to shoot elaborate production content on various OTT platform. The focus on visual effect and animation increased with studio creators just plunging into the industry. This led to the spotlight over animation and VFX industry to shine brighter. This industry which was virtually under the radar got recognition after the outbreak of coronavirus. As the result a career in VFX and animation has become lucrative. IF one is thinking of joining the realm  there is no better time than now.

Career In VFX and Animation

The Indian counterpart also suffered a lot from pandemic measures. But despite the country facing an overall economic slump VFX and animation job have witnessed a rise. Movie makers made stories relying on this industry. Films like Baahubali, Avengers, and Inception are great examples of visual effects. Khalseis Dragon are also created by Indian studio. Tenet is the newest film that have won an Oscar for its VFX. The Confederation of Indian industries and Boston consulting group  have conducted an analysis on visual effect and animation industry.

It stated that the industry could capture 20-30% of AVGC market globally. Nowadays it occupies only 10% of market share. These numbers have pushed many production houses to invest heavily in this industry  and thus releasing content on OTT platform. Red Chillies is one of them and they have 300 artists working on movies like Class of 83, Radhe , Gunjan Saxena.  So currently an animation or VFX career may just be the most coveted line of business, one may choose of he aspires to make a career in the film industry.

Career in VFX and Animation is a sustainable choice- 

One of the reasons why this industry never stopped is that even more and more content has been consumed by OTT platform. Movie makers never got a pass for creating content an had to rethink the way they made them. The demand for such a content is still on the rise making it a great opportunity for content creator to consider a career in VFX and animation.

The future is bright for this industry as there some other sectors like education retail, sales events and online solution to promote their brand. VFX and animation job is not only limited to film or entertainment industry, It is spanning across industry. One may now take up VFX and animation courses to begin and become apart of this industry or even consider it as a big opportunity that will add to monthly income.

The development of internet infrastructure in India has very much increasing relevance of OTT platform. This has enabled them to deliver the content directly to the viewer, thus circumventing the need for traditional distribution of channels and various media outlets. The rapid evolution of internet infrastructure have thus contributed to the enormous popularity of OTT in India.

The growing demand for popularity on OTT is having a ripple effect on the quality of content library. They are adding star power by just including Alisted stars , hosting digital concerts with big names attached bringing movies into streaming services within a month of theatrical release and reviving cancelled shows on fan demand  setting all encompassing entertainment space of their own.Initially broadcasters relied heavily on traditional distribution methods like cable and DTH platforms to distribute their content to viewers 

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The advent of OTT media streaming  has made it easier and more convenient to the broadcaster to directly showcase their content to the customers with out the intervention of middleman. This help to build a direct relationship with the user on OTT platform. This is how OTT platform changed the entertainment industry and like wise they changed the genre of films. Film makers rely mainly on VFX and animation to just move into a new genre of films.

This is how a career in VFX and animation may be lucrative career option as movies released on OTT platform are mainly  based on VFX and animation.

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